Introduction
Social media has redefined beauty standards, influencing how people perceive themselves and make purchasing decisions.
Changing Beauty Standards
Platforms like Instagram and TikTok have popularized new beauty ideals.
Trends
- The rise of “Instagram face” and contouring.
- Emphasis on natural beauty and body positivity.
Influence on Consumer Behavior
Social media drives consumer choices through influencers and targeted ads.
Examples
- Viral beauty products gaining overnight popularity.
- Brands collaborating with influencers for authentic promotion.
Conclusion
Social media continues to shape beauty standards and consumer behavior, highlighting the need for a more inclusive and diverse representation.